I Am A Beauty Influencer

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Being an Influencer

Just a few thoughts from the heart
Allow me to speak my feelings, friends. I’ve never really felt comfortable with the “influencer” title (and I don’t really associate myself with it at all). I’ve just been getting used to saying out loud that I am a “blogger”, to be honest – and I’m content with that. Influencer feels too much for me to handle.  I was even hesitant to accept the nomination at first as I felt that I wasn’t worthy (I know, drama right?). Don’t get me wrong, I was ecstatic upon receiving the news but after all the jumping and rejoicing, feelings of unworthiness crept in. Honestly, I’m not the most diligent beauty blogger. I just went a month and a half without a peep in this blog. I could definitely be more responsible and hardworking *insert more feelings of guilt here*.
I even know of other bloggers who have full-time jobs apart from their daily-updated blogs (God knows if they even sleep! HOW!). So yeah, instead of the nomination being a motivating factor for me for all the effort and hard work I’ve also put into my blog, I saw quite a negative aspect which led me into thinking that I’m inadequate. The psychological phenomenon called “Impostor Syndrome” comes to mind after having read it in Camie’s blog except again, I don’t think I’m that successful to qualify for the feeling.
Note, this is not a pity party blog post wanting validation or seeking approval. I just wanted to kind of come clean and share my feelings because maybe someone out there is feeling the same – and I’m here to tell you to snap out of it. It’s crippling and debilitating and a major waste of opportunity and skill.
So anyway, all these led me to my number one realization and blogging resolution for 2016: Be more proactive and confident in being a (beauty) blogger. Sure, it’s not the career path I saw myself growing into or pursuing but since it allows me to be a full-time mom to my daughter as well as to be able to earn while doing something I love and in the first place passionate about, why am I even unsettled and chastened every time I mention it? So yes, time to embrace the fact and be absolutely grateful for every opportunity because who knows when this will all ride out, right?
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With fellow Beauty Influencer Nominees – Michelle Dy and Arisse de Santos (Kryz Uy, winner and final nominee was assigned to walk with another influencer)
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Fashion and Lifestyle Influencers Laureen Uy and WIllabelle Ong   |  Fashion and Lifestyle Influencers Martine Cajucom and Camille Co
Breakout Influencer and Influencer of the Year Winner Jelito de Leon  |  Youtube Influencer Mikey Bustos (I wanted a photo with him!)
The Philippine judges – Alex Syfu, David Bonifacio, Ernie Lopez, Paolo del Rosario

Influence Asia 2015

Largest Southeast Asian Social Media Awards Show
Enough sentiments – let’s talk about the event! Influence Asia is a social media awards show that aims to give recognition to the ever-evolving world of “influencing” or digital marketing. It is produced by Singapore-based social media marketing company Gushcloud and hosted by Korea-based Yello Digital Marketing. For the inaugural year, it gathered over 180 influencers from the Southeast Asian region, including Singapore, Malaysia, Indonesia, Thailand, and the Phillippines.
It was my first blog-related out-of-the-country trip and I swear, I had to pinch myself how many times to remind myself I wasn’t dreaming. I’m extremely thankful for the four Philippine judges who picked me to be in the Top 4 of the Beauty Influencer category after having to whittle down the list of 350+ bloggers across 9 categories.
Influence Asia was a 3-day event that started with a Networking Night for all influencers flown out to the beautiful, metropolitan Singapore. We got to know the people behind the team and how they’ve worked extremely hard to produce the event. It’s extremely ambitious and the young group of individuals behind the show (whom we have personally dealt with for the whole trip) are hands-down dedicated and passionate (I remember the guys assigned for Influencers’ Check-ins being on standby for 24 hours in the lobby waiting for individual groups to arrive).
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Did my own makeup for the event instead of paying to have it done. Hair was styled by The Comb Hair Salon Singapore.
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The other beauty nominees and I were saying that the Singaporean audience who waited since 10PM the night before to get in the venue probably were wondering while we were walking… “Who are these people?! We just want to see Jay Park and Tiffany!” Note: I did not know who either K-Pop sensations were. But after seeing Tiffany in person, presenting a whole category on stage, I think I’m a fan. She has this captivating personality that draws you in. I was googling photos and information of her after the show. LOL
Oh and they were definitely there for Baby Yebin (the cutest Korean sensation). too!! A mini-Tiffany, right?
Yello Digital Marketing CEO, David Lee, addressing the crowd of his and his team’s baby, the first ever Influence Asia Awards
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The show ended with a surprise performance by Redfoo and the Party Rock Crew – complete with pyrotechnics. WOW
The Philippine Team
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All in all, it was an extremely fun experience – getting to know the different Philippine influencers a.k.a the celebrity bloggers (Kryz Uy, Laureen Uy, Camille Co, Arisse de Santos), celebrities (Ashley Rivera aka Petra Mahalimuyak, BJ Pascual), the judges who are all successful entrepreneurs/professionals in their own fields and seeing a different side of them!
Huge shoutout and major love to my sisters (Hazel and Raiza) for being my moral support slash photographers slash travel buddies for the entire trip. We stayed 1 day more to be able to go around Singapore and drop by Universal Studios.
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  1. January 22, 2016 / 9:11 am

    Congratulations, Shari! (Heh, sorry I haven’t commented in AGES!) It really goes to show how something you truly enjoy, even if it’s just a hobby or interest on the side, can really push you forward in life. What a wonderful thing for you and your family! I’m so genuinely happy for you! 🙂

    Also, um hi Jay Park.

  2. dr
    January 22, 2016 / 10:00 am

    Congrats poh Ms Shari!!!

  3. January 22, 2016 / 12:21 pm

    hey dude. imposter sydrome. it is a thing, totally!!! i think we all get it and i can see why you would feel that but i also think you wouldn’t have been nominated if they didn’t think you had some real influence. and you do!
    i think you looked awesome at the event and what a wonderful opportunity!

  4. January 22, 2016 / 5:15 pm

    Congratulations! Don’t ever feel inadequate, you are fabulous xx

  5. anne0822
    January 22, 2016 / 7:05 pm

    congrats Shari! 🙂

  6. expatmuaddict
    January 23, 2016 / 12:40 am

    You look absolutely beautiful and completely ‘in place’ here Shari!


    Stacey | Expat Make-Up Addict

  7. January 23, 2016 / 2:10 am

    Very cool! Congrats on the honour- though I can relate to the feelings of not fitting in. Regardless, you look absolutely stunning and I look forward to what your blog has to bring this year! xo


  8. January 23, 2016 / 4:54 am

    Congratulations Shari! This is well-deserved. In a lot of ways you literally influenced me–and I’m not only talking about the beauty products I checked out because of you. I used to not give a fu*# about how I dress msyelf before but seeing your OOTDs made me want to exert a little more effort into dressing nicely. Your OCness (and I mean that in a good way) also inspired me to try and put a little bit more quality into the photos I publish online. I’m not creative, so I’m struggling.

    Btw, I had to google “Imposter Syndrome”, haha. I think I’m experiencing that! I always say that when people see me walking on the street, “beauty blogger” wouldn’t be the first thing that would cross their minds.

    Lastly, I’m happy with this decision to take pride in being a beauty blogger, you run one of the best beauty blogs in the Philippines!

  9. January 23, 2016 / 12:46 pm

    I love and appreciate your honesty. I also completely relate to your feelings of guilt and not feeling qualified or deserving — but in this case I think you are very worthy of any and all good fortune that comes your way!

  10. January 25, 2016 / 2:43 am

    Congratulations! I honestly and truly think you deserve this. What an honor. And oh my gosh, you looked so stunning. Red carper royalty, girl!

  11. January 25, 2016 / 7:23 pm

    You deserve it Shari. You always have a good content and you can really write well. The Beauty and Her Bag series is the best, looking forward for the next one.


  12. February 16, 2016 / 6:43 pm

    Thanks for sharing your experience at the event! Thanks for being a part of it!

  13. Angela Coronel Fernando
    May 6, 2016 / 1:04 am

    Congratulations! You deserve it 😀

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