My First Armani Lipstick

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Rouge d’Armani
Amidst the crazy preparations for our shoe brand launch, my partner Alexys found a cunning way to motivate me while I was running around like a headless chicken. During one of our business updates on Google Hangouts (this happened when she was in Europe), she suddenly whipped out a tube of Giorgio Armani lipstick. Aside from the fact that this is almost impossible to get a hold of here in Manila, my interest in luxury makeup has taken a backseat in the past months because of the drugstore discoveries I’ve been finding. Leave it to an extra shiny magnetic black tube of lipstick with the Giorgio Armani logo embossed in front to light that dangerous spark back up again.
So I never really paid much attention to Giorgio Armani Beauty, save for the Eyes to Kill shadows that were so ubiquitous in every beauty blog I was following – it felt like I had one as well. That’s why I didn’t have any expectations upon opening this tube – is this lipstick matte, satin, glossy, pigmented or not? I realized I absolutely knew nothing about the GA lipstick range apart from I totally love the tube packaging – even if it didn’t come in my preferred square tube.
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First thought upon swiping – “Eeek, glossy much?!” Okay, I guess I had one expectation – that it would be a satin or a matte. 401 is much shinier than a satin but extremely full on in one swipe – although I found that applying in two thin layers is better as the coverage is more evened out. The shade is a medium orange red – with the orange tones much stronger in daylight. The formula is quite interesting – slippy but just the right amount of cream. It feels lightweight on the lips and it doesn’t bleed as well. Although I initially thought I couldn’t use this when I know I’ll be eating or drinking as it is glossy, I was surprised to find out it didn’t fade too much after a meal. It does transfer but it also stains the lips quite a bit and it doesn’t come off in patches – impressive, yo.
For shade comparison, I thought this shade was close to MAC’s Lady Danger, but Giorgio Armani 401’s orange tones are more vibrant and alive so really, it’s a whole other shade of red on its own. I don’t even have a dupe for it in my stash! One last thing – what I like about the Rouge d’Armani lipsticks is their wide and angular tips – they allow for a bit of “precision application” when you’re in a hurry and ain’t got no time for lip liner or using a lip brush (although I feel this is one of those lipsticks best used with a lip brush!).
I didn’t think I’d love my first Giorgio Armani lipstick as much as I do now after playing with this 401 shade. Ugh, one of my pet peeves is numbered names – harder to remember and just uninteresting.  A minor heads up for this shade – I do have to even out my skin before wearing this though as the orange tones can clash with my yellow undertones and make me look sallow. How about you? Do you have any favorite red-orange lipsticks? Do share!
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  1. June 7, 2015 / 7:08 pm

    Love this colour on you! I used to be such a red lip wearer but haven’t not cracked one open for quite some time preferring more mauvey shades. Love this though!!

  2. June 7, 2015 / 7:38 pm

    Oh wow, I like glossy so thats good for me. The formula sounds great! The not quite red / orange looks great on you! xx

  3. June 7, 2015 / 8:46 pm

    401 is such a stunner! I’ve really been gravitating towards shades like these 🙂 My favorite for the moment would be Chanel Arthur, although when it’s cooler I also love Givenchy Carmin Escarpin!

  4. June 7, 2015 / 8:46 pm

    It looks a bit tomato to me, is that right? I LOVE these colors but they can be so difficult to work with. They either fuck up my teeth or my whole complexion T_T

  5. Lily
    June 7, 2015 / 10:27 pm

    I actually really like this on you Shari. Orange reds make teeth look yellower, so I usually try to be careful to choose those that aren’t too warm. I think it looks great against your skin tone though. I have yet to try an Armani lipstick, but I really love my Diors so that’s that 🙂

  6. June 8, 2015 / 12:06 am

    i LOVE the eyes to kill shadows but haven’t dabbled in their lipsticks. i feel like its a slippery slope, dude. and i love the estee lauder ones so much (gotta catch em all…) i don’t want to fall in love with anything else. BUT i love the sounds of these esp the high pigment that stains and still is present during meals. thats one think about the EL ones i like as well.

  7. June 8, 2015 / 12:39 am

    I haven’t tried GA (YET) but this one looks promising. You look amazing in orangey reds, Shari!

  8. June 8, 2015 / 1:32 am

    That lipstick looks amazing on you!!! And the packaging of the lipstick is so nice and chic.

  9. June 8, 2015 / 7:27 am

    I don’t own any GA lipsticks, but that shade looks gorgeous on you! I’ve been wanting to try the liquid lipsticks from his line.

  10. June 10, 2015 / 11:19 pm

    I love 401 too and the formula is amazing. I’d also suggest Plum 600! 🙂

  11. Bea Santos
    August 13, 2015 / 11:35 pm

    Laniege Intense Serum Lipstick in YR25 is my favorite orange red. It instantly brightens up the face without having to pile too much make-up on!

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