An Exciting Scent Launch by a Cosmetics Heiresss

June 7, 2017
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A Story of Scents

by Aerin Lauder
Aerin is the granddaughter of cosmetics pioneer, Estee Lauder. While she’s an heiress in her own right, she didn’t have everything just handed to her. She spent her summers during college working for the family business. As a child, she would go with her grandmother to visit their counters as she teaches her how to talk to customers and listen to what they want. She then stayed on after graduation and has worked for the company for more than 20 years in many capacities. This includes being creative director of Estée Lauder before she ventured on her own and started her lifestyle brand in 2012, Aerin.
After working for many years in design at Estée Lauder, she felt there was an opportunity in the marketplace for a consistent lifestyle brand based on feminine, modern, and effortless products with a strong heritage. She also realized that when the modern woman thinks about beauty, she sees it as an extension of herself, her home, her wardrobe, and her travels – which means that beauty and home should live together. In 2012, when she decided to launch her eponymous brand Aerin, she expanded the whole concept of beauty to make it part of the way we live today. She did this with what she loved the most: makeup, fragrance, objects for the home, and accessories.

This is Aerin Lauder, by the way. So chica.

Aerin Fragrances

Housed in jewel-beveled bottles topped with tumbled gem stones, Aerin’s scents are as sophisticated and elegant as their packaging. Grandmama Estee will be proud. Her line of fragrances exude different vibes all reminiscent of Aerin’s own travels and escapades. I find each of them distinct from one another. Usually with fragrances, I would only like one or two scents the most and dismiss the others as not for me. But Aerin’s range has my senses captivated – especially as we went through a scent journey during the event sniffing all the different fragrances one by one. Each whiff got me hooked.

Apart from fragrances, they also have body lotions included in the range.

Mira sharing how Aerin draws inspiration from her travels for her perfumes.

Love these tips. I actually do the last one, I keep small scented soaps in a small drawstring bag and leave it in my closet so my clothes smell gooood.

What is hooked? If I had all the money in the world, I would wear Aerin fragrances – one for each day of the week!

We did a flower arranging session at Te Amo Floristeria with the beautiful owner-florist Amy Peng leading the session.

“How do you doooo dizzzz! Smile na lang ako – kunwari I understand!”

In fairness, because I listened and persevered (and kinulit ko si Kuya who was helping us HAHAHA), this is my finished bouquet. It was not as easy as I thought guys! Definitely have more respect and understanding as to why flowers cost so much now!

Had a photoshoot with my bouquet because I worked hard for it. Hahaha! Also, tried to bathe in Tangier Vanille before leaving because I am in looove with the scent. I have about 7 favorites (out of 9!) but Tangier Vanille tops my list.

Catch Aerin Beauty as they launch this July in selected malls. Will announce more details on my Instagram soon.
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2 comments

Jenn June 8, 2017 at 1:49 pm

Love your look here! Can you please please do a tutorial? 🙂

Reply
Shari June 9, 2017 at 12:56 am

Hi Jenn! Yessss, a makeup look tutorial is in session 🙂 I miss doing beauty posts – thank you for your suggestion!

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