Want create site? Find Free WordPress Themes and plugins.
There’s a New Curl in Town
Benefit Roller Lash press Launch | Skye, BGC
Benefit events are — hands down — one of the girliest, quirkiest, most entertaining events you can ever attend in your life. I imagine the brand team sitting in their office board room and thinking, “So guys, what level of crazy shall we set for our next event? From 1 to hunky-policemen-handcuffing-guests-and-playing-dirty-games-with-them.” I think this event was set at a level 4 crazy as it was quite on the wholesome side with activities such as hook-a-hunk — I mean duck, mini-golf with a hunk (always with a hunk, oh Benefit!), and tarot card reading. That afternoon, Skye Bar was transformed into one huge vintage hair salon from the 50s, where curling irons were inexistent and women’s BFFs then were the hair rollers — which served as the inspiration for Benefit’s newest mascara technology, the Roller Lash.
Benefit experimented with wands to come up with what they deem as the perfect wand (pink one) for curling straight, sparse lashes. The first (left most) was too big for smaller eye shapes, made lashes heavy, and caused clumping. The second was good but didn’t create enough of a curl for straight and short lashes. The Roller Lash wand has strategic hook placement so they would grab each lash from root to tip and is now Benefit’s patent-pending Hook ‘n’ Roll brush.
From top (L-R): Julia of Bless My Bag who won the Instagram contest for the event, Dior of Dior Co Makeup, my fellow Momma on the Loose Shen of Shen’s Addiction and Benefit’s Digital Diva Tasha Santos.
It won’t be a complete Benefit event without their hunky hunks. This particular hunk charmed all the ladies in the event that day. Let me refer you to the photos below. Hihi!!
Mini-golf in heels with a cute coach? WHY THE HELL NOT. Hit the hole (there must be a better way of saying that) on my second try! WOOT. What can I say, the coach was inspiring. Ha ha ha!
Donna Shaw, the new Benefit Philippines CHIEF FUN OFFICER, welcomes us to the event.
I’ll be reviewing the mascara real soon! Thank you Benefit for having me! The Roller Lash mascara will be out on March 5th in all Benefit stores and counters.
One more shot of the cute pup in rollers to officially end this entry!
Did you find apk for android? You can find new Free Android Games and apps.