Want create site? Find Free WordPress Themes and plugins.One of my resolutions for 2014 was to delve deeper into Asian beauty brands. Let’s just say that it may have been the only resolution (beauty and non-beauty wise) that I’ve cared enough to follow through for this year. That’s one from the usual none *woop woop!* Etude House is one of the big Korean brands I’ve dipped my toes into this year and I’m quite surprised that I actually like the brand more than I expected myself to.
Etude House NEWEST MAKEUP COLLECTION
Stay Up Foundation*. This is my first venture into Korean foundation (I’ve only ever tried the BB creams which to be honest, I’m not a huge fan of). Stay Up reminds me so much of Chanel’s Perfection Lumiere Velvet foundation – medium coverage with a creamy smooth consistency that blends to a velvety, slightly powdery finish. It dries semi-matte with a bit of your natural skin sheen still peeking through – which I like because it doesn’t look like a flat matte.
It covers up redness and blemishes in one layer – even my super dark circles have been lightened sans concealer. See below! Wearing just the Etude House Stay Up Foundation as my base. Oil control is above average (but I’m dry-combination now so I can’t speak fully about it) and wear time is around 7 hours. Cons: foundations clings on to dry patches and I don’t find it buildable as it has caking tendencies.
Dear My Wish Lips-talk*. Good gosh, these are majorly opaque lipsticks that really pack a punch! I didn’t expect it to be as pigmented as it is. The shades are all so bold and bright – but in a wearable and maybe even covetable way. They are quite slippy though but not as much as others that feel greasy slash buttery as well. Nope. Just the right amount of slip that makes it glide smoothly on the lips. It doesn’t fully set though, so it moves around quite a lot which I don’t like – so what I do is I blot it out thinly on tissue. It doesn’t lose pigment that much because this truly is bold and saturated in one swipe.
I’ll save the eyeshadow palette review for another post because I’m missing the swatches, woops. But yes, I’m wearing it on the photos above as well. Let’s just say that Etude House has definitely gotten my attention and I’m eager to see what they have in store for us next year!
Have you tried any Etude House products? I’d love to hear your experiences with the brand. If not, what other Korean brands have you tried?
*This is a press sample sent by brand for editorial consideration.
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