Want create site? Find Free WordPress Themes and plugins.I normally don’t get soooo excited for global retail franchises opening here in Manila anymore. Maybe 4 years ago I would’ve said the complete opposite but it’s no secret I’m generally less interested in all things fashion nowadays. For H&M though, I’ll make an exception – mostly for sentimental reasons. The brand reminds me of my months as an exchange student in France where an H&M store was only a 10-minute walk from our dorm. Good Lord, I visited every week or two to see the latest drops – I probably should’ve paid rent as I practically lived there. Never mind if my roommate and I had to live on cereal, pain au chocolats and kebabs for breakfast, lunch & dinner – we will make the most out of our stay in Europe shopping our lives away. Not so smart, but we didn’t know better then. But yes, H&M coming here feels like me going back to Europe and that’s what made me feel excited – not even the clothes. However, I wouldn’t camp out overnight to witness the store opening for the first time. I probably won’t even go for the first three weeks or so just to avoid the crazy crowds. But to be invited to the pre-opening launch? I couldn’t say no to that.
My sister won the online contest H&M Philippines organized and received Php10,000 worth of shopping spree, an overnight stay in a hotel suite and VIP treatment during the launch. Straight from the airport, I headed to her hotel and hung out in her suite before going to the venue. Take note of my ‘surf sprayed’ hair and excited face. Compare it to the last photo – almost four hours later.
Majority of the clothes are knits, cardigans, sweaters, jackets, blazers – autumn/winter fashion. Average price range is 299-599 for basic tops, 699-1299 for dresses & cardigans and 1990-2290 for blazers & jackets. Very reasonable – and quite the same as the Hongkong price range (and as far as I remember, cheaper than in Europe).
But what excited me more is the kids section!!! I think I’ll be shopping more for Selene than for myself in the near future (when the hype dies down and I can roam around more freely without the pushing, the shoving and the 1-hour counter queues).
My sister, Raiza (left) and Melissa of Sartorial Panda (right) – both winners of the #HMLovesPH contest.
After the madness with Angela of Lush Angel – how fake is my smile. I was extremely tired and hungry at this point already.
Final ThoughtsTo be honest, I didn’t see a lot of items I fancied – very few catered to my (boring) taste. I think I circled the Ladies’ Section (two floors of it!) four-five times and the pieces I saw where either too high fashion, too hot for this climate or not mommy-friendly (eg. skirts that I can’t run around chasing a toddler in). But there are details I appreciated – like how it’s sectioned well (LOGG, Divided, Athletic Wear, etc.) so it’s easy to skip the ranges you’re not into. I also like that the number of racks isn’t so overwhelming that you get tired sorting through them. The store is strategically-designed so it’s easy to navigate through the whole three floors. Have to share the VIP night experience though – it was crazy! Free flowing champagne and hors d’oeuvres – my favorite of which was the potato chip with caviar (pictured above which I felt pretentious eating but tasted really good !!!). My sister and I were so intent on seeing most of the items, we didn’t realize we had spent 3 hours going around already. Also, I like the fact that for every country’s grand opening, H&M managers from all over the world come in and show their support by working in the store (putting back clothes, helping out in the cashier, dressing rooms, basically anywhere) for a few days (first week?).
Anyway, that’s it – anyone keen on checking out H&M soon?
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