Gel Eyeliner in a Pen!?
I’ve been very vocal about my preference for gel eyeliners — much preferring them over liquid and pencil liners. The only qualms I have about it are the pot or jar packaging that’s not so travel-friendly as well as the required use of a brush which to someone like me who applies make-up almost always on-the-go, I find too time-consuming.
Well, well, well (can’t get over Maleficent yet)… I think the Marketing folks over at Benefit might have heard of this dilemma which resulted in their R&D division scrambling for a solution (that took almost 5 years in the making, not an easy and instant feat). So how do they create an eyeliner that dispenses gel but in a form that eradicates the need of any brush?
Let’s see what 5 years of research on eyeliner achieved, shall we?
Benefit They’re Real Push-Up Liner* is an innovation because it is three things: a gel eyeliner in pen style with a patented Accuflex tip that hugs the lashline and makes application supposedly really easy. Easier than using liquid eyeliner (truly, I can vouch!) and using regular gel eyeliner and a brush (quite the same, but the flexible tip of Benefit’s pen wins me over than the regular brush).
Gel is dispensed by twisting the end of the pen which will propel it upwards out the Accuflex tip. The first time you use it, it will take about 20 clicks (or more! I wasn’t able to count) before you see the gel coming up. The next usage would only need one or at most two clicks to dispense gel liner enough for one eye.
The gel dispensed out of the slit has a tendency to look like it’s too much but really, it isn’t. If you’re afraid it may be too much, you can always dab it at the back of your hand first before application (if you’re intimidated). It is matte as matte black can get and applies smoothly but dries fast. Also, since it comes out in such a fine line, no blobs of gel need to be smoothened out.
My method of application at first was using it in small strokes instead of drawing in one full line right away. But because I’ve been using it regularly, I’ve quite mastered my own technique that I can draw in one line swiftly — with a cat eye, if I wanted to. Also, the first time I tried it, I did use only one hand (no tugging on the lids) and I’m impressed that is’s doable as the gel smoothly glides across. Still, life is easier when you use both hands and gently tug on the lids to apply it.
The Accuflex Tip
I wanted to talk about this tip because I really find it quite nifty. There definitely is some learning curve to it though, especially since it’s a new kind of “tool” I’ve never tried before. It’s flexible but firm. Flexible enough to really get really close to the lashline that tightlining is somehow merged with the application of eyeliner.
The swipe above seems like it’s too thick a line especially for hooded lids (like mine) or monolids, but if you apply it (and you should!) veryclose or on the lashline, it won’t look like your eyes are drowning in liner. But yes, it can look too thick when you apply and not really get in there and grind away on the lashline — especially for those who are used to liquid liners that are 0.1mm.
Overall though, I really like using the tip because it truly hugs the lashline without jabbing into your eye. Also, it works well in pushing aside the lashes to really get in between.
The Wear Time
I couldn’t churn out a review quickly because I really wanted to test its wear time and let me say the “tests” it went through weren’t the ordinary ones. First, I wore it to a friend’s by-the-pool party meaning no swimming but it was so humid and hot that afternoon, we all wanted to jump into the pool if only we brought swimwear with us.
By the 6th hour mark, some of the gel slightly transferred to my lower lashline. Very faintly though, that I had to really check closely in the mirror to confirm. My friends are the type to point out these things by telling me “Gurl, give that eyeliner back to the poor pandas you took it from” or something. But no such remarks were thrown that night (only people.. in the pool).
By the 9th hour mark, I was thrown in the pool without my consent (!!!) but enjoyed swimming in there for around 20 minutes anyway. When I got out, surprise! My eyeliner was still in tact. It looks less intense but it was sitting there as if nothing happened. I’ve got photos to prove it, too. Here (I’m the one at the back of the beautiful lady in the white dress):
The Crying Challenge
Another test was the crying fest that ensued when I decided to spontaneously watch The Fault in Our Stars even if I know I’m too much of a crybaby to finish it without wiping out a box of Kleenex. I was wearing this eyeliner at that time and despite the claims, I was still scared to come out of the moviehouse. I already know that it’s waterproof, but tears contain other salts and enzymes, right? Anyhow, the result — some smudge on the lids from wiping with tissue but no streaks or transfer to the lower lids or the rest of the face at all.
I believe the biggest enemy of this eyeliner is oil. The key to prevent it from smudging or transferring is to prime your lid before application. You should already be doing it anyway if you wear eyeshadow or other liners prior to using this (should you decide to do so) to prevent your eye makeup from falling apart midday.
TLDR version? I may sound like I have a slight bias because I’ve actually been praying for an innovation like this since I’ve affirmed my love for gel eyeliners after I’ve experimented with all kinds of liners – liquids and pencils, too.
I’m even more ecstatic because Benefit could’ve just done a gel liner in a pen without ensuring a faultless formula but they carefully took in all aspects in consideration. They could’ve just come out with an ordinary gel eyeliner pen because it’s already an innovation slash novelty in itself — but they made sure that we get a formula and an applicator that weren’t just hastily whipped up.
I have a feeling this will be a sell out! If you’re used to thin liquid liners, this may seem a little intimidating but you can always try it out in store before you dive in and purchase. Speaking of – Benefit Philippines will have a FLASH SALE tomorrow, June 14 at the Greenbelt 5 lobby for those who can’t wait for the worldwide launch on June 27. Limited quantity only so if you’re itching to try it out, run on over to Greenbelt 5, girlfriend!
*Full Disclosure: This entry contains sample product sent by brand for editorial consideration. I was not compensated nor required to write this review. All opinions are solely my own.