Benefit They’re Real Push-Up Liner: Eye Love It!

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Gel Eyeliner in a Pen!?

I’ve been very vocal about my preference for gel eyeliners — much preferring them over liquid and pencil liners. The only qualms I have about it are the pot or jar packaging that’s not so travel-friendly as well as the required use of a brush which to someone like me who applies make-up almost always on-the-go, I find too time-consuming.

Well, well, well (can’t get over Maleficent yet)… I think the Marketing folks over at Benefit might have heard of this dilemma which resulted in their R&D division scrambling for a solution (that took almost 5 years in the making, not an easy and instant feat). So how do they create an eyeliner that dispenses gel but in a form that eradicates the need of any brush?

Let’s see what 5 years of research on eyeliner achieved, shall we? 


The Lowdown

Benefit They’re Real Push-Up Liner* is an innovation because it is three things: a gel eyeliner in pen style with a patented Accuflex tip that hugs the lashline and makes application supposedly really easy. Easier than using liquid eyeliner (truly, I can vouch!) and using regular gel eyeliner and a brush (quite the same, but the flexible tip of Benefit’s pen wins me over than the regular brush).

Gel is dispensed by twisting the end of the pen which will propel it upwards out the Accuflex tip. The first time you use it, it will take about 20 clicks (or more! I wasn’t able to count) before you see the gel coming up. The next usage would only need one or at most two clicks to dispense gel liner enough for one eye.

The gel dispensed out of the slit has a tendency to look like it’s too much but really, it isn’t. If you’re afraid it may be too much, you can always dab it at the back of your hand first before application (if you’re intimidated). It is matte as matte black can get and applies smoothly but dries fast. Also, since it comes out in such a fine line, no blobs of gel need to be smoothened out.

My method of application at first was using it in small strokes instead of drawing in one full line right away. But because I’ve been using it regularly, I’ve quite mastered my own technique that I can draw in one line swiftly — with a cat eye, if I wanted to. Also, the first time I tried it, I did use only one hand (no tugging on the lids) and I’m impressed that is’s doable as the gel smoothly glides across. Still, life is easier when you use both hands and gently tug on the lids to apply it.

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The Accuflex Tip

I wanted to talk about this tip because I really find it quite nifty. There definitely is some learning curve to it though, especially since it’s a new kind of “tool” I’ve never tried before. It’s flexible but firm. Flexible enough to really get really close to the lashline that tightlining is somehow merged with the application of eyeliner.

The swipe above seems like it’s too thick a line especially for hooded lids (like mine) or monolids, but if you apply it (and you should!) veryclose or on the lashline, it won’t look like your eyes are drowning in liner. But yes, it can look too thick when you apply and not really get in there and grind away on the lashline — especially for those who are used to liquid liners that are 0.1mm.

Overall though, I really like using the tip because it truly hugs the lashline without jabbing into your eye. Also, it works well in pushing aside the lashes to really get in between.

The Wear Time

I couldn’t churn out a review quickly because I really wanted to test its wear time and let me say the “tests” it went through weren’t the ordinary ones. First, I wore it to a friend’s by-the-pool party meaning no swimming but it was so humid and hot that afternoon, we all wanted to jump into the pool if only we brought swimwear with us.

By the 6th hour mark, some of the gel slightly transferred to my lower lashline. Very faintly though, that I had to really check closely in the mirror to confirm. My friends are the type to point out these things by telling me “Gurl, give that eyeliner back to the poor pandas you took it from” or something. But no such remarks were thrown that night (only people.. in the pool).

By the 9th hour mark, I was thrown in the pool without my consent (!!!) but enjoyed swimming in there for around 20 minutes anyway. When I got out, surprise! My eyeliner was still in tact. It looks less intense but it was sitting there as if nothing happened. I’ve got photos to prove it, too. Here (I’m the one at the back of the beautiful lady in the white dress):


The Crying Challenge

Another test was the crying fest that ensued when I decided to spontaneously watch The Fault in Our Stars even if I know I’m too much of a crybaby to finish it without wiping out a box of Kleenex. I was wearing this eyeliner at that time and despite the claims, I was still scared to come out of the moviehouse. I already know that it’s waterproof, but tears contain other salts and enzymes, right? Anyhow, the result — some smudge on the lids from wiping with tissue but no streaks or transfer to the lower lids or the rest of the face at all.

I believe the biggest enemy of this eyeliner is oil. The key to prevent it from smudging or transferring is to prime your lid before application. You should already be doing it anyway if you wear eyeshadow or other liners prior to using this (should you decide to do so) to prevent your eye makeup from falling apart midday.

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Final Thoughts

TLDR version? I may sound like I have a slight bias because I’ve actually been praying for an innovation like this since I’ve affirmed my love for gel eyeliners after I’ve experimented with all kinds of liners – liquids and pencils, too.

I’m even more ecstatic because Benefit could’ve just done a gel liner in a pen without ensuring a faultless formula but they carefully took in all aspects in consideration. They could’ve just come out with an ordinary gel eyeliner pen because it’s already an innovation slash novelty in itself — but they made sure that we get a formula and an applicator that weren’t just hastily whipped up.

I have a feeling this will be a sell out! If you’re used to thin liquid liners, this may seem a little intimidating but you can always try it out in store before you dive in and purchase. Speaking of – Benefit Philippines will have a FLASH SALE tomorrow, June 14 at the Greenbelt 5 lobby for those who can’t wait for the worldwide launch on June 27. Limited quantity only so if you’re itching to try it out, run on over to Greenbelt 5, girlfriend!

*Full Disclosure: This entry contains sample product sent by brand for editorial consideration. I was not compensated nor required to write this review. All opinions are solely my own.

  • Jae

    Life seems easier with this eyeliner! I’ve been using gel eyeliner for awhile now but with this new Benefit product, I’m intrigued. Maybe I’ll visit that Flash Sale tomorrow. ;)

    Oh, and I cried a lot on TFIOS too. Haha!


    • Shari

      It’s a bit tricky at first but once you practice, it’s easy to work with na! :)

      The Fault in Our Stars – hay! Still in denial with the ending… :'(

  • jgpangi

    *gasp* A dunk in the pool plus a crying fest? Sounds like you put this liner through its paces talaga! HG-level na ba ‘to? Sana nga, it looks really good on you too. With practice, I may be able to draw an acceptable cat’s eye, haha.

    Newbie to your blog :) I hope to learn a lot from your articles, matagal na akong hindi nagmmakeup e. Thanks so much for putting this out there!

    • Shari

      Hi babe! Thanks for stumbling upon my humble abode!! WELCOME WELCOME! :) Hope to hear more from you in the coming days! As for the liner and HG-level, well.. I rarely proclaim products HG kasi I really try a lot but this liner is almost but not quite when it comes to gel eyeliners. Throughout wearing it the past weeks though, I find it smudges when my fez becomes an oil slick so I can’t really proclaim it HG.

      • jgpangi

        Eeks, oily face din ako, though I hope to remedy that when I really go on the search for skincare products next year. Oh well, kaya tayo nag-rereview, trial and error.

  • Sunny @Mostly Sunny

    OOOOO SO want one right now! This won’t become available here till the 27th, and I’m getting really impatient! The lady showed me the tester yesterday, and I think it’s super promising! Will definitely have to grab one!

    • Shari

      Sunny!! Did you get to try it? I cant wait to hear your thoughts if you do get it :)

  • nyan

    okay i’m surely going to try it!

    • Shari


  • Beauty by Arielle

    This is a fantastic comprehensive review! I feel like you really covered everything! I love gel liners, too, so I’m impressed it lasted in the pool.

    • Shari

      Thanks Arielle! I am amazed that it lasted in the pool, too. I honestly didnt expect it to :)

  • Pau B.

    Thanks so much for this comprehensive review! Can’t wait to try this baby :)

    • Shari

      I found out it smudges on oily days :'( But a primer helps solve the problem! :) If you’ll get it, try it out first – walk around the mall or outside to see how it works out for you Pau!

  • Katsy Faustino

    Why oh why do I have a meeting tomorrow?!?! I’ll probably be able to get this on the 27th instead >_<

    • Shari

      Katsy!! If you do get it, cant wait for your thoughts!

      • Katsy Faustino

        Yup will do (once I get off my ban haha)! I’m currently loving the Benefit exclusive BDJ Box and the quality of the products is really great. :)

  • Victoria

    Err, Greenbelt. Anlayooooo huhuhu. I’ll just wait for the release. I waaaaaant!

    • Shari

      Malapit na ang 27! ;)

  • Jennifer Monforton

    Thanks for such a thorough, helpful, engaging review! Glad you’re loving this so much. It’s on my wishlist for sure :)

    • Shari

      Thanks for the kind words, Jennifer!! :)

  • crystal

    Excellent post and cant wait to try it out. I love Benefit products. I’ve been reading your blog for awhile and love it! I have family in Manila too hope to visit soon. Check out my beauty channel if you get the chance. [email protected]

    • Shari

      Hi Crystal! Thanks for the feedback, will check out your beauty channel soon :)

  • Elaine

    i knew even before I read your review that I would purchase the Push-Up Liner but now I feel a mighty need to get it. Haha thanks for the really comprehensive review

    • Shari

      I think it has its minor issues but overall, I really like it! :) Can’t wait to hear your thoughts on it should you get it Elainey.

      • Elaine

        Sa 27 sana! Pero pretty sure I’m going to get it kasi wala na akong eyeliner. Hehe!

  • Emae

    Where did you get your necklace, teh? :) I’ll prolly get this when I’ve used my Maybelline one up na. :)

    • Shari

      Gurl, di ko na maalala where I got the necklace, tagal na to eh :| The Maybelline one is a gel eyeliner pen rin ba?

      • Emae

        I only have the one in a pot (?). Hahaha!

  • Raven Ang

    Really want this! Kinda need it. Been having such a cry fest today and I expect that I’ll be spontaneously crying these next few weeks.

    • Shari

      Raveybaby! I hope you feel better soon and whatever it is youre going through will pan out. Praying for you, dear :) Stay strong!

      • Raven Ang

        Thank you. I’m getting there. :)

  • Kristen / Glambunctious

    Fabuloussssss review!! Thank you – I feel armed with full knowledge of this now! Loved the pic of you guys in the pool – looks like you were having a blast and rocking amazing black liner to boot. :)

    • Shari

      I wanted to cover my eyes for the photo in case I had liner all over my face but this baby pulled through! THANKGOD. Haha! Thanks for the sweet words, K!!

  • Balooh

    Thanks for the great review! Really want to try this! Love all of Benefit’s blushers, have not tried any of their other products though.

    • Shari

      I have a few faves from the brand!! :) This one is fast becoming one of them!

  • Nikki P.

    Hallelujah, thank the makeup gods for an invention like this! Sayang lang, I was too busy last June 14.

    • Shari

      It’s k babe, 27th is THE day! :) I shall wait for your thoughts on this when you get it! :)

  • Sharmaine Sun

    awesome review! love how you really dug into the details of the different tests =)

    • Shari

      Thanks for appreciating, Shar!!

  • Karen

    Got one last Saturday, but im not planning to use it yet (I still have to finish 2 other liners). Thanks for the very detailed review, at last a make up blog worth reading :) New follower here :)

    • Shari

      Ooooh can’t wait to hear your thoughts on it Karen! Hope you like it as much as I do ;) Even more! hehe. And thank you for the sweet words, really appreciate it!!! Me blushing ;)

  • Vanessa

    First off, that title is a SOLID JOKE -highfive-
    As much as I adore gel liners and this seems to be a good idea, probably skipping out in this since I don’t really wear liners too often. And I really like the fact that you took the time to do various tests before posting a review because honestly, I feel like too few people do that anymore, opting to churn out reviews at the speed of light.

    • Shari

      Eye love me some (corny) puns. hihi.
      I would love to be a review robot and churn out reviews at the speed of light! Sadly, my obsesso compulso self is much stronger. I’m extremely picky with eyeliners, too which is why I always make sure to test them before sharing it to everyone who comes across the blog! Happy blogaversary btw babe!

  • Rae // theNotice

    Thanks for this review, Shari! I’ve been really curious about how this liner would perform on Asian eyelids, and your thoughts on it have been really helpful :)

    Might need to finish up a couple other black liners before buying this one, but it’s definitely on my radar now!

    • Shari

      On Asian eyelids, it may be more tricky at the start as it’s not a super thin liner my hooded eyelids personally are used to. But since this gets really close to the lashline, it won’t appear as thick when hugging-ly applied. I hope I made sense lol! Cant wait for your thoughts should you try it, rae!

  • Shari

    Divya! A true deep matte black!! :) And whee, thanks for the compliment!! *blush*

  • Shari

    Thank you Steph for the kind kind words! :) I blush. Hehe! Thanks for commenting cos now I found out about your beautiful blog! Love your photos ;)

  • Shari

    Good luck on Project Pan! I’m rooting for you pauline!

  • fiona furtado

    You look lovely Shari. Now I seriously want to get my hands on this one.

  • Diana Na

    Loving the pun, Shari!

    The gel eyeliner in pencil form sounds really interesting. I believe it’s already released in Australia if I’m not wrong but I haven’t had the time to go test it out. Got high expectations since I’m lazy with using using pot and brush technique each time I want eyeliner :(


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